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Value creation consulting for founder-led companies.
Value creation consulting builds the value of your company on purpose. Your fractional CFO and the Founder’s team assess where you stand, set goals and work the plan with you month by month, so your company is worth more when you decide to raise, sell or step back.
Most founders don’t know what their company is worth, or what’s holding it back.
Investing in any business takes skill, will and time. The hard part is knowing where to invest your time and money for the largest return in the shortest time.
Successful founders learn what they’re best at and what to delegate. But delegating to consultants is expensive, and too often the results that were promised are never delivered. The advice ends when the engagement does, and the company is no closer to being worth more.
Meanwhile, the things buyers and investors value most, like predictable revenue, healthy margins and a business that runs without its founder, never become anyone’s priority.
What it costs you
Value left on the table
Buyers and investors pay less for companies that depend on their founder.
Busy, not better
Months of effort that never move the value of the company.
Advice without accountability
Consultants who recommend, then leave.
Exit-time surprises
Issues a buyer finds that could have been fixed years earlier.
What is value creation consulting?
Value creation consulting is a structured, ongoing process for increasing the enterprise value of a company: finding what drives its value, fixing what holds it back and measuring progress over time.
At Founder’s Accounting™, value creation consulting is led by your fractional CFO and the Founder’s team. It starts with the Value Creation Assessment™, and draws on the Value Creation Network™ of vetted fractional executives and private equity, venture capital and investment banking relationships when your company needs them.
Value Creation Consultancy™ is now part of Founder’s Accounting™. The same value creation process now has the financial depth of a complete finance team behind it.
At a glance
- Led by Your fractional CFO and the Founder’s team
- First step The Value Creation Assessment™
- Cadence Monthly work, quarterly reviews and an annual valuation update
- Support The Value Creation Network™
- Pricing A fixed monthly fee based on 10 hours per week
How value creation consulting solves it.
guessing what your company is worth
an updated valuation range every 12 months
a to-do list with no priorities
a roadmap ranked by its impact on value
advice that stops when the consultant leaves
a CFO who stays accountable for the plan
specialists you have to find yourself
a vetted network of executives and capital relationships
Where value gets created.
Financial clarity
Accurate books, KPIs and forecasts that buyers and investors trust.
Founder independence
A company that runs, and grows, without depending on you for everything.
Predictable revenue
Recurring and diversified revenue that’s easier to value.
Margins and cash flow
Pricing, costs and working capital that turn growth into profit.
Team and processes
Documented processes and the right people in the right seats.
Exit readiness
A company prepared for diligence long before a deal.
Three steps, repeated every year.
01
Value Creation Assessment™
A threat assessment, a competitive assessment and a roadmap built on your goals.
02
Goal setting
Your CFO confirms your company goals and builds them into a structured monthly, quarterly and annual plan.
03
Process management
Each month, the Founder’s team works with you on obstacles, opportunities and progress toward your goals.
04
Valuation update
Every 12 months, your CFO updates your assessment, gives you an updated valuation range and measures progress toward your goals.
Built by founders. Held to a higher standard.
Founder-led
Founded by Jon Peyton, a serial entrepreneur who built the firm to solve the finance problems his own clients faced.
Credentialed team
Team members hold MBA, CFP®, CPA, CPM, CPMM and EA credentials.
The Founder’s Way™
One documented process for every client, so your books, forecasts and reporting always tell one consistent story.
Security & compliance
Encryption, controlled access, confidentiality agreements and vetted technology at every step.
Questions? Answers.
What does a value creation consultant do?
A value creation consultant helps a company increase its enterprise value by improving the drivers buyers and investors care about. At Founder’s Accounting™, that role is filled by your fractional CFO, supported by the Founder’s team and the Value Creation Network™.
How much does value creation consulting cost?
Value creation consulting is delivered through our fractional CFO service. Your engagement is a fixed monthly fee based on 10 hours per week, so you can budget with confidence. If a week needs more, additional hours are billed at the hourly rate, and only with your approval. The Value Creation Assessment™ that starts every engagement has its own fee, scaled to your company’s size and complexity. We share pricing after a short discovery call.
Is value creation consulting only for companies planning to sell?
No. A more valuable company is easier to finance, more resilient and gives you more choices, whether you plan to raise capital, sell, pass it on or keep running it for years.
What happened to Value Creation Consultancy?
Value Creation Consultancy™ is now part of Founder’s Accounting™. Its value creation consulting, Value Creation Assessment™ and Value Creation Network™ are delivered by the Founder’s team through our fractional CFO service.
How is progress measured?
Every 12 months, your CFO updates your Value Creation Assessment™, gives you an updated valuation range and measures progress toward the goals you set together.
Still have a question?
Don’t let your finances be the reason why.
Talk with our team: +1 888 348 8573