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Outsourced finance teams for founder-led ecommerce brands.
Inventory, margins and multichannel sales, reconciled and explained. Founder’s Accounting™ supports founder-led ecommerce with $1M to $100M in revenue.
Revenue is easy to see. True margin isn’t.
Ecommerce brands sell across storefronts, marketplaces and payment processors, each with its own payout schedule, fees and refunds. Reconciling it all to the bank is tedious, and when it slips, reported revenue stops matching reality.
Inventory makes it harder. Landed costs, shrinkage and returns change your true margin by product, and cash gets tied up in stock long before it sells. Add sales tax obligations in the states where you sell, and the books quickly outgrow a basic setup.
What it costs you
Margins you can’t trust
Without landed costs, some best-sellers may lose money.
Cash tied up in inventory
Big purchase orders strain cash ahead of peak season.
Unreconciled payouts
Fees, refunds and chargebacks hide in platform deposits.
Sales tax exposure
Obligations in multiple states are easy to miss.
What your finance team does for ecommerce.
Channel and processor reconciliation
Every payout matched to orders, fees and refunds.
True product margins
Landed costs and COGS tracked by product.
Inventory cash planning
Forecasts built around purchasing and seasonality.
Organized sales tax records
Clean records for your CPA and tax advisors.
The team we recommend for ecommerce.
Brands with high order volume often start with Tier 2. Tier 3 adds a full-time custom specialist, such as an inventory specialist, and a CFO for growth and fundraising. In Tier 3, your custom specialist can be an inventory specialist.
Tier 2: Controller-led finance team
Growing companies that need full accounting operations, payroll and controller-level oversight.
- Founder’s Bookkeeper (full-time)
- Accounts Payable, Receivable & Payroll Clerk (full-time)
- Founder’s FP&A Analyst (full-time)
- Fractional Controller (up to 10 hours per week)
- SOP & tech stack review
- Month, quarter & year-end close in 10 business days
Tier 3: CFO-led finance department
Companies scaling fast, raising capital or preparing for an exit that need executive financial leadership.
- Everything in Tier 2
- Custom specialist (full-time)
- Fractional CFO (up to 10 hours per week)
- Our SOPs & tech stack, integrated with yours
- Month, quarter & year-end close in 10 business days
See how this works for a company like yours.
We share client stories anonymously to protect our clients’ privacy. On a discovery call, we’ll walk you through examples from founder-led companies in your industry.
Questions? Answers.
Can you reconcile multiple sales channels?
Yes. Reconciling platform and processor payouts to orders, fees and refunds is a core part of keeping ecommerce books current.
Do you file our sales tax?
We keep your sales records organized and work with your CPA or sales tax provider, who handles filings.
How do you protect our financial data?
Security is built into how we work. Your financial data is encrypted in transit and at rest, access is limited to the people who need it and protected with multi-factor authentication, and every team member is bound by confidentiality agreements. Bank account access is granted only to authorized team members, only with your approval, and removed as soon as it’s no longer needed. Every platform we use, and every tool that connects to your systems, is held to high security standards.
Still have a question?
Don’t let your finances be the reason why.
Talk with our team: +1 888 348 8573