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Built by founders, for founders.
Founder’s Accounting™ takes confusing numbers and turns them into clear, easy-to-read stories, so founders can make smart financial decisions, fast.
Every hero has an origin story.
After years of working with companies seeking to scale, raise capital and eventually exit, our founder, Jon Peyton, kept running into the same problem: it was hard to find accountants who understood how to support his Value Creation Consultancy™ and Sell Side Securities™ clients. So, like any serial entrepreneur, he built a company to solve it, and Finances For Founders™ was born.
Today, Founder’s Accounting™ provides complete, outsourced finance teams to founders preparing their companies for rapid growth, raising capital and future exits. We exist for the complete founder’s journey, from capital raise through scale to exit.
Our leadership team brings experience supporting organizations at every stage, from six-figure nonprofits to eight-figure corporations. With a foundation in servant leadership, they guide our bookkeepers, clerks, financial analysts, controllers and CFOs with precision and care.
Value Creation Consultancy™, which Jon also founded, is now part of Founder’s Accounting™. Its value creation consulting, Value Creation Assessment™ and Value Creation Network™ are delivered by the Founder’s team through our fractional CFO service. Jon also founded Sell Side Securities™. Connect with Jon Peyton on LinkedIn.
Founder’s Accounting™ at a glance
- Founded by Jon Peyton
- Serves Founder-led companies with $1M to $100M in revenue
- Industries Law, ecommerce, technology, nonprofits, manufacturing and transportation
- Team credentials MBA, CFP®, CPA, CPM, CPMM and EA
- Process The Founder’s Way™
Credentialed, founder-minded professionals.
Our team combines decades of experience from bookkeepers, financial analysts, controllers and CFOs with the heart of founders who care about your success. Team members hold the following credentials:
- MBA (Master of Business Administration)
- CFP® (CERTIFIED FINANCIAL PLANNER™)
- CPA (Certified Public Accountant)
- CPM (Certified Product Manager)
- CPMM (Certified Product Marketing Manager)
- EA (Enrolled Agent)
To protect their privacy, we don’t list team members by name. You’ll meet the people on your team during your discovery call.
Our vision
To be the trusted financial partner founders rely on to turn vision into transformational value and build enduring companies.
Our mission
To empower founders with clarity, guidance and partnership to raise capital, scale their vision and achieve transformational exits on their terms.
The values that drive us.
Growth mindset
Continuously learning and evolving alongside our clients’ ambitions.
Integrity without compromise
Holding ourselves to the highest ethical and professional standards, protecting our clients’ trust as fiercely as their balance sheets.
Relentless precision & accuracy
Every number, every forecast and every decision grounded in meticulous attention to detail.
Ownership & accountability
Taking full responsibility for outcomes and delivering on every commitment.
Long-term alignment
Building strategies that serve founders today and position them for the next chapter, from raising capital to building legacy enterprises.
Transformational value creation
Focusing on outcomes that change what’s possible, translating vision into enterprise value and opportunity.
Real-time insight. Faster decisions.
We’re a tech-forward firm. Modern, AI-enhanced tools, automated bank feeds and real-time dashboards let our teams operate better and faster, and make the value of your finance team easy to see, with security, encryption and compliance built into every system we use.
With real-time insight, founders and executive teams can make decisions sooner: managing costs, improving margins, accelerating sales and expanding into new markets, territories and products.
Your financial data, protected at every step.
Encryption
Your financial data is encrypted in transit and at rest.
Controlled access
Role-based access, multi-factor authentication and access removed the moment it’s no longer needed.
Bank account safeguards
Only authorized team members are given bank access, and only with your approval.
Confidentiality
Every team member is bound by confidentiality agreements.
Compliance-focused processes
Documented procedures, separation of duties and clear audit trails.
Vetted technology
Our own tech stack follows strict security protocols, and every platform we use, or that connects to your systems, is held to the same high standards.
How we deliver value, step by step.
Simplifying finances for founders, one clear monthly story at a time.
01
Assessment
A comprehensive financial health check and readiness evaluation.
02
Cleanup & correction
We fix historical issues and reconcile accounts to set an accurate baseline.
03
Team deployment
Your dedicated finance team, sized to your tier, gets to work.
04
SOPs & workflows
Consistent procedures, from following yours in Tier 1 to integrating ours in Tier 3.
05
Systems integration
From working in your existing tools to a fully integrated ERP in Tier 3.
Don’t let your finances be the reason why.
Talk with our team: +1 888 348 8573